Way back when, Rod Stewart released a rock and roll album (I told you it was a really, really long time ago) entitled, “Every Picture Tells a Story.” On that album, every song told a story. The concept has always been with me. Photographs should tell a story, convey your thoughts and feelings about what you found so interesting to your audience.
When left to the task, most photographers will tell a story about where the photo was made, how they made the photograph, all sorts of technical information on the camera and even more on software and printing. They may go even as far as telling you how they felt when they made the photograph and the personal importance of making the photograph.
Did you notice a theme there? The photographer was talking about himself, not the photographs. When asked, you should be able to tell a story about the photograph and what you want the photograph means to the viewer. Talking about the subject of the photograph is a difficult thing. It takes a lot of learning and practice to do well but when you learn to do it well, your photographs will benefit.